Engaging copy and content are a highly persuasive component of your property or agent marketing arsenal. Copy describes the ambiance and energy of a space or neighborhood in a way visuals can't. A well-written bio or newsletter connects you with clients by sharing your personality, knowledge and approach. With rich storytelling and an engaging narrative, clients take notice.

Whipsmart Content is a leading provider of real estate writing for top brokerages and agents across the country.

“Wealthy people like to read, and the best advertisement is telling the story of a house.” — Aaron Kirman, top 20 Los Angeles broker in The Real Deal.

Experienced

We’ve been providing real estate copywriting services to leading agents and agencies for more than five years. We know the business. We know the markets.

Knowledgeable

With skilled writers with expertise in top markets across the country, all real estate copy is informed and localized.

Agile

Few things move faster than real estate deadlines. We keep pace with quick-turnaround timelines that meet your needs.

Focused

We’re immersed in real estate every day. From the latest deals and developments, to the newest retail centers and restaurants — we know the industry and the markets.

Effortless

We make this easy. You’ll always have a single point of contact and our proven, turnkey system delivers results, without adding to your workload.

Discreet

We pride ourselves on exercising the utmost discretion while working with a broad cross-section of agents and firms. Confidential information is never shared.

aBOUT

Compelling property descriptions tell the stories photos can’t. Our real estate listing copy outlines specific finishes and features, describes ambiance and light, and shares important building and neighborhood amenities. Narrative descriptions, shorter MLS copy, photo captions and brochure copy available.

Standard Fee: $150

why whipsmart?

• All real estate writing is prepared by experienced real estate content specialists.

• Simple and flexible service: Send us photos, floor plans or bullet points. We do the rest.

• Quick turnaround: First drafts delivered in one business day.

• Unlimited revisions: We’re not happy until you (and the sellers) are happy.

aBOUT

A well-crafted bio helps agents connect with prospective clients — even before they pick up the phone or draft an email — providing a glimpse into your personality, business approach and track record of success.

Standard Fee: $150

why whipsmart?

• We get to know you: Through a time-tested interview process — either over the phone or via email — we find out what makes you unique in a sea of real estate professionals

• We specialize in helping new agents establish credibility and in guiding seasoned agents in refining and enhancing their brand voice.

• First drafts delivered within 3-5 business days with unlimited revisions delivered shortly thereafter.

aBOUT

A newsletter or blog is a great way to build strong client relationships, keep your services top of mind and position yourself as a market leader and industry expert. Our real estate content expertise will help you craft a message that earns readers.

Standard fee: $150/hour

why whipsmart?

• Whether fun and entertaining or concise and data-driven, we capture your brand voice and deliver real estate content and lifestyle features that clients will want to open, read and share.

• Our flexible service means we provide as much or as little support as you need.

  • We’re happy to work from topics you provide or to develop relevant, timely subjects for you.

  • We can deliver copy (or review yours), source images, and layout your content in your preferred email or blog platform (Mailchimp, Constant Contact, SendGrid, Squarespace, WordPress, Wix, etc.)

• Newsletters/blogs are charged at $150/hour. The typical full-service newsletter fee is $450/issue and blogs in the 500-700 word range are approximately $200/post.

aBOUT

Paint a vivid picture of your new development, estate offering or large-scale project with online and printed collateral that tells the property’s unique and compelling story.

Standard fee: $150/hour

why whipsmart?

• We work directly with relevant stakeholders — from developers and architects to the sales and marketing team — to drive consensus and craft real estate copy that resonates with potential buyers and investors.

• From design influences and bespoke finishes to amenities and neighborhood history, we tell the story of your target audience’s perfect new home or investment

• Flexible service available to meet your needs and budget.

aBOUT

Custom content — including seasonal, neighborhood or event guides — establishes you as an expert in your town. Distributed in print or online, custom guides prove you’re on top of the latest must-see, must-do attractions in your hometown.

Standard fee: $150/hour

why whipsmart?

• We work in major real estate markets across the country, every day. We know what’s buzzing in each neighborhood, and we know the events and venues that will resonate with your target audience.

• We produce local real estate copy that will keep you top of mind with potential clients, and our coast-to-coast network of writers provides boots-on-the-ground expertise in every major market.

• Flexible service available to meet your needs and budget.